Netflix Mastered TV Series, and Now It Is Mastering Movies
Follow James on Twitter @jwangARK
More than 80 million households watched Bird Box,Netflix’s survival horror film starring Sandra Bullock. An astounding success for a “direct-to-streaming” title, Bird Box attracted more than half of Netflix’s subscribers and roughly as many viewers as the US Super Bowl.
During the past few years, Netflix has mastered the art of sourcing, producing, and launching scripted TV shows like House of Cards and The OA. Now it’s doing the same for movies. Smelling success, the company is doubling down on its strategy:
“Looking forward in 2019, we will be launching many new highly-anticipated titles including The Umbrella Academy (February 15th); Triple Frontier from J.C. Chandor (March); The Irishman from Martin Scorsese; 6 Underground from Michael Bay; and The Politician from Ryan Murphy.” (Netflix Q4 Letter)
As culturally influential as it is today—with myriad memes on Bird Box and Tidying Up—Netflix still is in an embryonic stage as it aims to become the world’s largest video entertainment company.Its share of total US TV viewing time is 10% and its share of domestic TV-attributable spend roughly 5%.[1]
Netflix has room to take attention-share and is raising prices to invest in the tools and content to do so. Recently, it acquired its own content production studio in New Mexico, bought the Millarworld comic book IP, and forecast $3 billion of negative free cashflow for 2019 as it invests in more content. Playing the long game, Netflix is just getting started.
Videos: See James talk about Netflix earnings on Cheddar and Yahoo.
More: Bloomberg’s Shira Ovide provides a level headed analysis of Netflix’s growth strategy, warts and all.
[1] Netflix Q4 letter. Total US TV spend assumes approximately $40 billion annualized on TV advertising and 90 million pay TV households paying $85 per month for cable packages.
Is BTC/LN a Homage to TCP/IP?
Follow Yassine on Twitter @yassineARK
In the Bitcoin community, BTC/LN increasingly describes the growing Bitcoin (BTC) protocol stack including the Lightning Network (LN), a second layer solution that enables fast and free transactions. As Nik Bhatia first pointed out, BTC/LN seems to be paying “homage to TCP/IP and [is] a prognostication of the future Bitcoin protocol stack, [the] perfect signal to send the market about bitcoin’s evolution.”
As ARK has suggested, Bitcoin’s network is likely to scale on a layered architecture, much like the internet itself evolved. Today, Bitcoin’s base serves as a settlement layer for large value transactions. Layered on top is the Lightning Network, a payment protocol and bi-directional payment channel network enabling fast and ‘fee-less’ transactions.
In 2018, Bitcoin’s base layer handled $1.3 trillion of transactions value, double that of Paypal and within an order of magnitude that of Visa. Launched in early 2018, the Lightning Network has grown exponentially. As illustrated below, as BTC capacity grew 400x, the number of LN nodes grew by more than 4x, and the number of LN channels by 7.4x, a strong sign that the Lightning network is gaining traction.

Source: ARK Investment Management LLC, 2018 | Data from: bitcoinvisuals.com/lightning
Arjun Balaji, technical analyst at The Block, notes that the Lightning Network has been primed for a year of major network improvements “centered around four areas: (1) improving security guarantees in the system, (2) maximizing liquidity at all steps of the process…, (3) improving privacy, and (4) simplifying UX as much as possible.” An extensive overview of LN’s current state and pipeline can be found here.
Fintech Disruptors Are A Serious Threat to Traditional Bank Deposits
Follow Bhavana on Twitter @bhavanaARK
One of the biggest fintech trends today is digital deposits offered by companies like Square and Acorns. A few startups are doubling down with interest rates higher than those at traditional banks. Robinhood, Marcus and Affirm, for example, are offering 2%+ interest rates to attract new users.
Cash apps and high-yield digital savings deposits are disrupting traditional banking. Instead of using checks, debit cards, or credit cards, consumers are stashing cash on apps such as Paypal’s Venmo, Starbucks, or Square’s Cash App for day to day transactions. They have little incentive to send excess cash back to their banks for a pittance of interest income because they pay fees up to 2% for transfers out, compared to no fees for cash transfers into most of these apps. Meanwhile, services like Goldman Sachs’ Marcus are aiming to gut the rest of savings in checking and other accounts with interest rates roughly ten times higher than those offered at traditional banks, with early success illustrated by deposit displacements.
The digital applications disrupting traditional bank deposits are cumulating, among them: 1) peer to peer apps such as PayPal’s Venmo and Square’s Cash App (see ARK’s Big Ideas, page 19), 2) retail mobile apps like Starbucks and Amazon, 3) robo advisor platforms like Robinhood, Betterment, and Wealthfront, and 4) online only platforms like Marcus. As digital platforms offer increasingly attractive value propositions, the exodus should accelerate from bricks and mortar banks saddled with inherently higher cost structures and uncompetitive products and services.