--- title: ARK Invest White Paper | Rethink Asset Allocation --- [![ARK](https://ark-invest.com/wp-content/uploads/2020/04/ark-logo-1-1.svg)](https://ark-invest.com) ![View Results](https://ark-invest.com/wp-content/themes/ark/assets/images/view.svg) Show menu Investment Solutions - Back - ![By Investment Strategy](https://ark-invest.com/wp-content/uploads/2020/04/Investment-Solution.svg) By Investment Strategy - Back - [ARK Disruptive Innovation](https://ark-invest.com/strategy/ark-disruptive-innovation/) - [Next Generation Internet](https://ark-invest.com/strategy/next-generation-internet/) - [Genomic Revolution](https://ark-invest.com/strategy/genomic-revolution/) - [Autonomous Tech. & Robotics](https://ark-invest.com/strategy/autonomous-tech-robotics/) - [Fintech Innovation](https://ark-invest.com/strategy/fintech-innovation/) - [Mobility-as-a-Service](https://ark-invest.com/strategy/mobility-as-a-service/) - [Space Exploration](https://ark-invest.com/strategy/space-exploration/) - [3D Printing](https://ark-invest.com/strategy/3d-printing/) - [Israel Innovation](https://ark-invest.com/strategy/israel-innovation/) - [Cryptocurrency](https://ark-invest.com/strategy/cryptocurrency/) - [ARK Early Stage Disruptors](https://ark-invest.com/strategy/ark-early-stage-disruptors/) - [ARK Transparency](https://ark-invest.com/strategy/ark-transparency/) - [![Overview: All Strategies](https://ark-invest.com/wp-content/uploads/2021/03/header-file-ico-46x45.png) Overview: All Strategies](https://ark-invest.com/investment-solutions/) - [![Form CRS & Other Resources](https://ark-invest.com/wp-content/uploads/2021/03/download-1.svg) Form CRS & Other Resources](https://ark-invest.com/investor-resources/) - ![By Investor Type](https://ark-invest.com/wp-content/uploads/2020/04/Investor-Profile.svg) By Investor Type - Back - [Individual Investors](https://ark-invest.com/for-individual-investors/) - [Financial Advisors](https://ark-invest.com/for-financial-advisors/) - [Institutional Investors](https://ark-invest.com/for-institutional-investors/) - ![By Product Type](https://ark-invest.com/wp-content/uploads/2020/04/investment-Type.svg) By Product Type - Back - [ETFs](https://ark-invest.com/etfs/) - [Mutual Funds](https://ark-invest.com/mutual-funds/) - [Managed Accounts](https://ark-invest.com/smas/) - [Model Portfolios](https://ark-invest.com/model-portfolios/) - [UCITS](https://ark-invest.com/ucits/) Why Innovation - Back - Why Innovation? - ARK offers three reason why we believe innovation should be represented in an investor’s portfolio: - [![Invest In The Future Today](https://ark-invest.com/wp-content/uploads/2021/11/Innovation-Platforms.svg) Invest In The Future Today Today, ARK identifies five major innovation platforms evolving at the same time and transforming industries.](https://ark-invest.com/invest-in-innovation/)[Learn More](https://ark-invest.com/invest-in-innovation/) - [![Take Advantage Of Market Inefficiencies](https://ark-invest.com/wp-content/uploads/2021/11/Innovation-Growth.svg) Take Advantage Of Market Inefficiencies ARK focuses on innovation so that our investors can capitalize on four market inefficiencies.](https://ark-invest.com/four-market-inefficiencies/)[Learn More](https://ark-invest.com/four-market-inefficiencies/) - [![Make The World A Better Place](https://ark-invest.com/wp-content/uploads/2021/11/Innovation-Better-Place.svg) Make The World A Better Place ARK believes innovation will change the way the world works and lead to a more sustainable future.](https://ark-invest.com/sustainable-investing/)[Learn More](https://ark-invest.com/sustainable-investing/) About ARK - Back - About ARK - [1st Column](https://research.ark-invest.com/) - [The ARK Difference](https://ark-invest.com/the-ark-difference/) - [Investment Process](https://ark-invest.com/investment-process/) - [Our Team](https://ark-invest.com/our-team/) - [Work at ARK](https://ark-invest.com/work-at-ark/) - [Press & Media](https://ark-invest.com/media-press/) ![Wistia video thumbnail](https://embed-fastly.wistia.com/deliveries/4757e401457f4ef42722b8c076c056b1.webp?image_crop_resized=640x360) - - - - - - [2nd Column](https://research.ark-invest.com/) - [Board of Directors](https://ark-invest.com/board-of-directors/) - [Corporate Responsibility](https://ark-invest.com/corporate-responsibility/) - [ARK Swag Store](https://ark-invest.store/) - [FAQ](https://ark-invest.com/faq/) - - - - - Research Center - Back - [![](https://ark-invest.com/wp-content/uploads/2021/12/research-center-icon.svg)](https://research.ark-invest.com/research-center)Research Center - Investing in innovation starts with understanding it.[Visit](https://ark-invest.com/research-center/) - [1st Column](https://research.ark-invest.com/) - [![Visit Research Center](https://ark-invest.com/wp-content/uploads/2021/12/research-center-icon.svg) Visit Research Center](https://ark-invest.com/research-center/) - [![Articles](https://ark-invest.com/wp-content/uploads/2020/04/ARK-articles.svg) Articles](https://ark-invest.com/articles/) - [![Podcasts](https://ark-invest.com/wp-content/uploads/2020/04/FYI-Podcast.svg) Podcasts](https://ark-invest.com/podcasts/) - [![White Papers](https://ark-invest.com/wp-content/uploads/2020/04/white-papers.svg) White Papers](https://ark-invest.com/white-papers/) - [![Webinars](https://ark-invest.com/wp-content/uploads/2020/04/webinars.svg) Webinars](https://ark-invest.com/webinars/) - [![Newsletters](https://ark-invest.com/wp-content/uploads/2021/11/Newsletters.svg) Newsletters](https://ark-invest.com/newsletters/) - [![Videos](https://ark-invest.com/wp-content/uploads/2021/11/Videos.svg) Videos](https://ark-invest.com/videos/) - [![Big Ideas 2022](https://ark-invest.com/wp-content/uploads/2021/11/BigIdeas.svg) Big Ideas 2022](https://ark-invest.com/big-ideas-2022/) - [![On-Chain Data: A Framework to Evaluate Bitcoin](https://ark-invest.com/wp-content/uploads/2021/12/On-Chain-Data-Bitcoin_WP-328x220.jpg)](https://ark-invest.com/white-papers/on-chain-data) ### [On-Chain Data: A Framework to Evaluate Bitcoin](https://ark-invest.com/white-papers/on-chain-data) In this white paper, we illustrate how on-chain data offers a new framework for analyzing emerging monetary assets like bitcoin. [Learn More](https://ark-invest.com/white-papers/on-chain-data) [Subscribe](https://ark-invest.com/subscribe/) [Subscribe](https://ark-invest.com/subscribe/) # **Download "Rethink Asset Allocation"** Thank you for your interest. Click below to receive your ARK download. [![Download PDF](https://no-cache.hubspot.com/cta/default/533155/8ae65bbc-c529-49e3-ba23-c0d938bb7bc8.png)](https://cta-redirect.hubspot.com/cta/redirect/533155/8ae65bbc-c529-49e3-ba23-c0d938bb7bc8)   ![rethink-asset-allocation](https://research.ark-invest.com/hs-fs/hubfs/rethink-asset-allocation.png?width=1200&name=rethink-asset-allocation.png "rethink-asset-allocation") [![ARK](https://ark-invest.com/wp-content/uploads/2020/04/ark-logo-1-1.svg)](https://research.ark-invest.com/) ARK Investment Management LLC 3 East 28th Street, 7th Floor, New York, NY 10016 T 212.426.7040 [info@ark-invest.com](mailto:info@ark-invest.com) - - - - - [Explore ARK ETFs](https://ark-funds.com/?__hstc=84851910.25d03d928d5333b0f149149d6e882aa0.1584609531406.1594719165616.1595509826868.59&__hssc=84851910.4.1595509826868&__hsfp=1701249083) Investment Strategies - [ARK Disruptive Innovation](https://ark-invest.com/strategy/ark-disruptive-innovation/) - [Next Generation Internet](https://ark-invest.com/strategy/next-generation-internet/) - [Genomic Revolution](https://ark-invest.com/strategy/genomic-revolution/) - [Autonomous Tech. & Robotics](https://ark-invest.com/strategy/autonomous-tech-robotics/) - [Fintech Innovation](https://ark-invest.com/strategy/fintech-innovation/) - [Mobility-as-a-Service](https://ark-invest.com/strategy/mobility-as-a-service/) - [Space Exploration](https://ark-invest.com/strategy/space-exploration/) - [3D Printing](https://ark-invest.com/strategy/3d-printing/) - [Israel Innovation](https://ark-invest.com/strategy/israel-innovation/) - [Cryptocurrency](https://ark-invest.com/strategy/cryptocurrency/) Investor Types - [Individual Investors](https://ark-invest.com/for-individual-investors/) - [Financial Advisors](https://ark-invest.com/for-financial-advisors/) - [Institutional Investors](https://ark-invest.com/for-institutional-investors/) Products - [ETFs](https://ark-invest.com/investment-solutions/) - [Mutual Funds](https://ark-invest.com/investment-solutions/) - [Managed Accounts](https://ark-invest.com/investment-solutions/) - [Model Portfolios](https://ark-invest.com/investment-solutions/) - [UCITS](https://ark-invest.com/investment-solutions/) About Us - [The ARK Difference](https://ark-invest.com/the-ark-difference/) - [Investment Process](https://ark-invest.com/investment-process/) - [Our Team](https://ark-invest.com/our-team/) - [Work at ARK](https://ark-invest.com/work-at-ark/) - [Corporate Responsibility](https://ark-invest.com/corporate-responsibility/) - [Press & Media](https://ark-invest.com/media-press/) Research - [Articles](https://ark-invest.com/articles/) - [Podcasts](https://ark-invest.com/podcasts/) - [Whitepapers](https://ark-invest.com/white-papers/) - [Webinars](https://ark-invest.com/webinars/) - [Newsletters](https://ark-invest.com/explore-ark-invest-weekly-newsletter/) - [Videos](https://ark-invest.com/ark-video-archive/) Why Invest In Innovation? - [Future Growth](https://ark-invest.com/invest-in-innovation/) - [Market Inefficiencies](https://ark-invest.com/four-market-inefficiencies/) - [Sustainable Investing](https://ark-invest.com/sustainable-investing/) - [What is Wright’s Law](https://ark-invest.com/wrights-law/) Others - [Contact](https://ark-invest.com/contact/) - [Board of Directors](https://ark-invest.com/board-of-directors/) - [FAQs](https://ark-invest.com/faq/) - [Jobs](https://ark-invest.com/work-at-ark#jobs-block) - [Privacy Policy](https://ark-invest.com/privacy-policy/) - [Terms & Conditions](https://ark-invest.com/terms/) ©2023, ARK Investment Management LLC (“ARK” ® ”ARK Invest”). 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